Venture Capitalist and co-founder of PayPal, Peter Thiel built a hugely successful company based upon Contrarian THINKING “Find an important truth about something you believe to be true, that very few people agree with you on, and figure out a Factor 10 times superior solution.”
Rob Dumont a pioneer in starting the Passive House Movement used this same type of thinking when he developed a recipe for homes that use a Factor 10 times less energy. This type of thinking and innovation that got its start right here in Saskatchewan has helped to spawn a high performance home movement that is having a huge impact on helping to mitigate the 40% of GHG emissions that are the responsibility of the building industry.
According to Paul Hanley, author of ELEVEN, Factor 10 levels of reduction are the absolute minimum if we are going to support the 11 billion people that will occupy the planet by 2100. That is just 85 years away! Paul is very positive that if we get serious about reducing our footprint from the 1.6 planets that we are currently consuming that we won't need to take the spaceship that Elon Musk is designing to MARS.
Factor Ten is the radical idea that humanity must reduce resource turnover by 90% on a global scale within the next 30 to 50 years and that human energy use and material flows are currently unsustainable and destructive to the environment. To achieve dematerialization, Factor 10 proposes that within the next generation, human energy use must decrease by a factor of 10, and resource productivity and efficiency must increase by a factor of 10.[1]
Is there a success RECIPE for a Factor 10 home building company?
Elon Musk and Tesla were the only GreenTech company to get mentioned in Peters book "Zero to One" as they have they have the 7 Key Elements needed to become a Zero to One company and achieve huge levels of success. If Elon can do it with cars, can we take the same thinking and a similar recipe to build a hugely successful Factor 10 home building business?
Reality Check ...... Do we have the 7 KEY ELEMENTS
1. Timing: The world is waking up to the fact that climate change is a reality and that the cost of prevention is much less than dealing with the collapse of our civilization and so there is momentum growing to achieve factor 10 levels of efficiency in the way we live on the planet. With Europe preparing to introduce a Net 0 energy standard, the timing couldn’t be better launch a successful Net 0 home building start-up.
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